Vascobelo is a Belgian coffee company, although the name suggests otherwise. “Vasco” comes from Vasco Da Gama, the famous Portuguese explorer, beloved by his father Wilfried De Roeck, because our coffee comes from all over the world, and because we would love the world to discover our great Belgian coffee. “Bel” comes from Belgium, the place where our coffee is roasted. “O” was added as our tribute to the Italians.
we like the stork because it is a beautiful animal. Legends say it also brings new life while our Japanese customers told us that storks bring happiness. For us, the stork also symbolizes the annual migration of the stork. We identify with this beautiful creature because green coffee beans travel from all over the world: We carefully select the best, roast them with passion, and send them back to all over the world, hopefully making many people very happy.
The bowler hat is a reference to the one that was also painted by René Magritte. It is, on the one hand, a hint to the surrealism we love and, on the other hand, it communicates elegance. As you can see, the Vascobelo stork typically wears it.
Read our story, to find out more about Vascobelo